Development trend of natural food coloring industry: Global market size will reach 3.5 billion US dollars by 2032
Natural food colorants are pigments, dyes, or other substances extracted from animals, vegetables, or minerals that can color food. Turmeric, beetroot, and grass are considered the main sources of natural food colorants.
According to research data from Bezos Consulting, the global natural food coloring market is expected to reach $1.7 billion by 2024 and is projected to increase to $3.5 billion by 2032.
US market
The ban and strict regulations on synthetic food additives will promote the sales of natural food colorants in the United States. Both public and private enterprises are raising awareness that natural food colorants are superior to synthetic colorants, driving the accelerated development of the natural food colorants market in the United States.
japanese market
Compared to synthetic additives, the health benefits of natural food coloring will make it more popular in Japan, and more and more participants in the Japanese food manufacturing industry are using natural ingredients to extract coloring. For example, matcha powder has become a popular food coloring agent in Japan. This powder is extracted from tea leaves and is widely used to add color and visual appeal to local recipes.
2、 Market segmentation
Market segmentation includes carotenoids, curcumin, anthocyanins, chili pepper extract, spirulina extract, chlorophyll, and carmine.
Spirulina extract dominates the natural food coloring market because it can add eye-catching colors to food and has a high antioxidant content, making it increasingly popular among people.
Functional segmentation
Market segmentation includes dairy products, beverages, packaged/frozen foods, candies, and baked goods.
The baking and candy industry is expected to occupy a significant share of the global natural food coloring market, as the demand for natural food coloring may expand due to the surge in consumption of donuts, cookies, bread rolls, cupcakes, bread, pies, biscuits, and more.
